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The Story of On The Rocks
It all starts with quality
After many a flight and hotel room, the founders of On The Rocks saw an opportunity to bring premium, bar-quality cocktails to the clear skies and night stays. That’s when On The Rocks was born – a new kind of ready to drink cocktail experience, delivering all the complexity and craftsmanship you would find at your local bar, in a convenient bottle. Without the need for multiple ingredients or equipment, the premium spirits and natural flavors in On The Rocks are ready to go wherever you want. So whether you’re flying back home, finishing up the back nine, or need a night back on the couch, let On The Rocks bring the bar to you.
The History of On The Rocks
The Story Starts Here
An award-winning restaurant in Dallas is started by one of the co-founders of what would become On The Rocks
The award-winning restaurant is recognized as one of the best restaurants in the city.
Award-Winning Rocco
Co-Founder Rocco Milano receives a prestigious award
Rocco Milano is awarded "Dallas's Best Bartender." His experience behind the bar is what inspired the original cocktails for On The Rocks.
Beyond the Bar
Experiments, Distilled
The trio of co-founders started to experiment with distilling in a garage... thankfully, production quickly moved to a co-manufacturing facility in the Dallas area.
To the Sky
On The Rocks is served on board select flights.
On The Rocks Cocktails are served on board a major airline, marking the brand's first hospitality customer. Hospitality will continue to be at the forefront of the brand's values throughout the coming years.
Shaking It Up
Production continues to grow as the brand builds loyal fans at first sip.
The demand for On The Rocks grows, requiring a move to a larger distilling and bottling facility. The transition helps On The Rocks serve even more people with bartender-quality cocktails in a bottle.
Mixing In Famous Spirit Brands
A partnership with Beam Suntory is established.
Beam Suntory partners with On The Rocks, sharing values of bringing premium cocktail experiences to every moment and a bold commitment to perfection.
Notable Names
On The Rocks cocktails crafted with premium Beam Suntory brand spirits launch in the market.
The partnership with Beam Suntory infuses the cocktails with world-renowned spirit brands, including KNOB CREEK®, Hornitos®, Tres Generaciones®, Cruzan®, Larios®, and EFFEN®.
The Perfect Serve
Beam Suntory acquires On The Rocks.
As Rocco Milano likes to say, Beam Suntory "put a ring on it" with an exciting acquisition of On The Rocks Cocktails.
Expanding Occasions
On The Rocks Introduces Canned Cocktails
Each On The Rocks canned cocktail is perfectly balanced, effervescent and designed to be enjoyed chilled, straight from the can. Whether you're lounging at home, headed to a picnic or packing for a weekend getaway, On The Rocks Cans offer an easy, elevated cocktail experience on the go.
On The Rocks Today
On The Rocks scales distribution and releases exciting new cocktails.
With the support of Beam Suntory, On The Rocks can now grow to serve even more people. New items, like seasonal variety packs and classic cocktail varieties, are released as people share the cocktails with their friends and family.
Go A Little Extra: The Philosophy of On The Rocks
We believe quality should never be sacrificed for the sake of convenience. That's why no matter where you take On The Rocks, you'll always get the same bar-quality cocktail in every bottle. Our commitment to crafting beverages with premium spirits and natural flavors remains unwavered, as we continue to bring exciting recipes into the fold, each a classic cocktail with a unique On The Rocks twist. We hope you find our ready to serve bottles, ready and worthy of your glass and next round.
Bar-Quality Cocktails
On The Rocks Cocktails
bring the bar to
wherever you
are
Our mixologist-crafted cocktails
only require one thing: ice!
